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Customer Analytics Tutorial – Segmentation, Targeting and Positioning

What is segmentation, targeting and positioning? Learn customer analytics, data science, and how the two work together!

Leading companies are always on the lookout for savvy data scientists to join their fast-growing Customers Analytics teams. In that sense, considering a career as a data scientist in customer analytics is a super smart choice. But here’s why exactly:

  1. Companies need people who know how to use data to understand their customers’ needs. Once they understand their needs, they can provide the products customers want to buy.
  2. Companies need people who have the skills to build the analytics capabilities that will help them provide these innovative customer experiences.

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